Finding awesome products to sell online through an e-commerce business can be a daunting task. There are a variety of variables that need to be considered before making a choice on a particular product. We’re bombarded with choices but it seems like everything has already been done many times over by different people.
With all these choices, where do we find the golden nuggets? The first pillar to finding and marketing a product successfully is the ability to spot an awesome opportunity when it’s staring at you in the face.
In this article we will look at three opportunity types that you need to become familiar with. Understanding these opportunity types will allow you to effectively spot great opportunities and be successful with marketing these products to consumers.
Find Opportunities In Keywords
Organic search traffic can be an amazing way to for you to sell products in your e-commerce business. Bing and Google will send you massive amounts of traffic that will result in leads and sales for your business. The wonderful thing about being ranked organically is that once you achieve first page rankings and you put the work in once, your rankings usually stay consistent for years to come. So you’ll benefit from the fruits of your labour for a very long time. You just need to do the work.
Finding keyword opportunities involves browsing online for the keywords people are searching for in a certain niche. Once you’ve identified some keywords, you’ll need to check what the SEO ranking difficulty for that search term is. Search terms difficulties can vary massively but as a general rule of thumb, long-tail keywords tend to be easier to rank for compared to more generic short-tail keywords.
The great thing about this is that long-tail keywords tend to be more targeted and have more intent behind them, although you do need to find the sweet spot between enough search traffic and a keyword that has buyer intent.
To complete this process effectively, you need to have a solid understanding of how SEO works as well as how to go about completing keyword research. SEO has so many little subtle nuanced techniques that need to be understood for you to create the most effective ranking strategy.
Organic ranking can be especially lucrative if you plan to get into dropshipping products, as the margins are usually quite small, it is very well suited to using an organic ranking strategy.
Build A Brand That Captivates People
Building a brand is somewhat of a different approach to the aforementioned strategy. Building a brand involves building an audience and a following. It involves developing an understanding of your target market and creating something unique for that market segment. This approach to your online business can help separate you from your competitors.
Solve A Customers Problems
One of the best ways to build a profitable online business is to find out what problems your customers are having. Many people assume that building a business involves coming up with a wild idea and unfortunately this results in many people creating products and services that people just don’t NEED.
Creating a product based on a consumers pain point is the way to go. This could be physical or emotional pain, any type of pain and struggle people have in their life is relevant here.
Example: A company called Jing knew that people that grind their teeth can suffer from terrible pain in their mouth, as well as leading to expensive dental bills. Jing knew that this was a huge pain point in the market (literally) so they created the Pro Teeth Guard, custom moulded tooth guard at an awesome price.